Pufu
How It Works

FromICPtowarmleadinfoursteps.

Pufu monitors the entire market for you, 24/7. You define who you want to reach — we find them at the exact moment they're ready to buy.

Coming SoonSee pricing
Step 01

2-minute setup

You define your Ideal Customer Profile

Tell Pufu exactly who you want to sell to. We use this to filter millions of companies down to only the ones that matter.

  • Select target industries (SaaS, Fintech, Healthtech, and more)
  • Choose decision-maker titles: VP Sales, CEO, CRO, Head of Growth, etc.
  • Filter by company size: 11–50, 51–200, 201–500 employees
  • Select signal types: recently funded, actively hiring, or rapidly expanding

Your ICP

Industries

SaaS / SoftwareFintechHealthtech

Titles

VP of SalesCEOCRO

Company size

51–200201–500

Location

United StatesCanada
ICP saved · 4,200 companies matched
Step 02

Always on, always scanning

We monitor thousands of companies 24/7

Once your ICP is set, Pufu's engine gets to work. We continuously scan public and proprietary data sources to catch signals the moment they happen.

  • Funding announcements from Crunchbase, SEC filings, and press releases
  • Job postings scraped and analyzed across 50+ job boards
  • Expansion signals: companies growing headcount rapidly, signaling active investment

Signal Monitoring

Active

Crunchbase

Scanning funding rounds

12 matches

LinkedIn Jobs

Analyzing hiring patterns

47 companies

Expansion

Detecting expansion signals

8 alerts
Step 03

The right people, not just the right companies

Signals are matched to decision-makers

Finding a company signal is only half the job. Pufu identifies the specific people inside that company who match your ICP titles — and enriches them with contact details.

  • Matches signal companies against your ICP title criteria
  • Finds current employees with matching seniority
  • Enriches each lead with a verified email address
  • Runs each lead through internal ICP fit and signal strength checks before delivery

Signal → Leads

Acme Corp raised $24M Series B

Sarah Chen

VP of Sales · s.chen@acme.com

James Park

CEO · j.park@acme.com

Step 04

Action, not research

Leads land in your dashboard — ready to work

Every morning, your dashboard is updated with fresh leads that have already passed our internal quality checks. Filter by signal type, date, or status. Export to CSV or push directly to your CRM.

  • Dashboard shows all leads ordered by delivery date
  • Filter by signal type, date, or status
  • Update lead status: New → Contacted → Replied → Converted
  • Export to CSV anytime, or sync to Salesforce / Pipedrive (Enterprise)

Today's leads

12 new
S

Sarah Chen

Acme Corp

FundingNew
M

Marcus Rivera

TechFlow

HiringContacted
P

Priya Patel

Nexus

ExpansionReplied
Coming Soon

Real-time alerts are on the way.
Introducing HawkEye.

We're working on HawkEye — a real-time monitoring add-on that will let you watch specific companies and contacts for live events like funding rounds, hiring surges, and job changes.

Watch specific companies for funding, hiring & press coverage
Track key contacts for job changes and LinkedIn activity
Discover new leads matching live events across your market
Events posted to your dashboard as they happen

Signals

The three signals we track

Each signal type indicates a specific moment when companies are most likely to buy.

Funding Rounds

Highest ROI signal

Why it matters

Funded companies have budget and a mandate from investors to grow — fast.

What we detect

Series A, B, C, seed rounds, and debt financing announcements.

Best timing

Strike within 30 days of announcement for best response rates.

Hiring Spikes

Most frequent signal

Why it matters

When a company suddenly posts 10+ roles in your target department, they're scaling — and need tools to support it.

What we detect

Surge in job postings for sales, ops, marketing, or engineering roles.

Best timing

Best to reach out while roles are actively being filled.

Expansion

Growth in motion

Why it matters

Companies rapidly growing headcount are actively investing in infrastructure, tools, and services to support that growth.

What we detect

Companies with significant headcount growth over the past 6 months.

Best timing

Best to reach out while the growth is underway and budgets are being allocated.

Why Pufu

Stop guessing. Start timing.

8–12 hrs

Hours saved per week

No more manual research. Your team focuses on selling.

92%

ICP match accuracy

Leads that match your defined profile, not just close.

3.2×

Conversion rate lift

Signal-timed outreach outperforms cold lists by a wide margin.

Ready to see it in action?

Pufu is launching soon. Set up your ICP in 2 minutes and see your first warm leads by tomorrow morning.

Coming June 2026View pricing

Questions? Email us at hello@pufu.io